Privacy
Emblation Limited
Version 1.0 · Last updated: 27 October 2026
This notice explains how Emblation Limited uses personal information when you visit our websites, contact us, request a demonstration or use an online tool such as our return-on-investment calculator. It applies to the Emblation and Swift websites that link to this notice. The Swiftscope app has a separate privacy notice.
1. Who we are and how to contact us
Emblation Limited (“Emblation”, “we”, “us” or “our”) is registered in Scotland under company number SC346874. Our registered office is:
Emblation House
Castle Business Park
Stirling FK9 4TS
Scotland, United Kingdom
We are the controller of the personal information described in this notice. This means we decide why and how it is used.
For privacy questions or to exercise your rights, contact us at info@emblation.com, call +44 (0)1786 657 200, or write to us at the address above, marked “Data Protection”.
2. Personal information we collect
Depending on how you interact with us, we may collect:
- Contact and enquiry details: your name, email address, telephone number, organisation, job title, clinic name, location and the content of your message.
- Demonstration and product enquiry details: your contact details and information you choose to give us about your interests or requirements.
- Online-tool information: the figures and answers you enter into tools such as the return-on-investment calculator, and contact details you submit with them.
- Website and device information: pages viewed, how you reached our website, device and browser information, approximate location, and information collected through cookies and similar technologies.
- Communications and preferences: correspondence with us and your choices about marketing or cookies.
We do not ask you to provide health information through our general website forms or online tools. Please do not include patient-identifiable information or other sensitive personal information in a message or calculator entry.
3. How and why we use your information
We use your personal information for the purposes below and rely on the relevant lawful basis under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
| Purpose | Information used | Lawful basis |
|---|---|---|
| Responding to your questions and enquiries | Contact details and message | Our legitimate interests in responding to people who contact us |
| Arranging a demonstration or following up on a request | Contact details and information about your request | Our legitimate interests in providing the information or service you requested and, where relevant, taking steps at your request before entering into a contract |
| Providing online-tool results and responding to requests for follow-up | Calculator entries and any contact details you submit | Our legitimate interests in providing the tool and responding to your request |
| Sending marketing communications | Contact details and marketing preferences | Your consent where required by law, or our legitimate interests where direct marketing is permitted; you can object at any time |
| Operating, understanding and improving our websites | Website, device and usage information | Our legitimate interests; for storage or access technologies that require consent, your consent |
| Protecting our websites, services and systems | Technical and usage information | Our legitimate interests in keeping our systems secure |
| Meeting legal obligations and establishing, exercising or defending legal claims | Information relevant to the obligation or claim | Legal obligation or our legitimate interests, as applicable |
Our legitimate interests include running our business, responding to enquiries, improving our services and protecting our systems. When we rely on legitimate interests, we consider the effect on your rights and expectations. You may object to this processing as described in section 7.
You can withdraw consent at any time by contacting us or using the unsubscribe link in a marketing email. Withdrawing consent does not affect processing that took place before you withdrew it.
We do not use your information to make decisions about you solely by automated means that produce legal or similarly significant effects.
4. Who receives your information
We share personal information only when needed for the purposes described in this notice. Recipients may include:
- HubSpot, which we use as our customer-relationship-management provider.
- Website, hosting, technology, security and communications providers that support our websites and business systems.
- Analytics or marketing-technology providers where those tools are enabled on the website or for our communications.
- Our professional advisers, regulators, public authorities or law-enforcement bodies where necessary to obtain advice, meet a legal requirement or protect our rights.
Our providers may process information on our behalf and must protect it under their contractual and legal obligations. We do not sell personal information.
International transfers
Some service providers may process personal information outside the United Kingdom. Where a transfer is subject to UK data-transfer rules, we use a lawful transfer mechanism, such as UK adequacy regulations or an approved contractual safeguard, and apply any additional protections required by law.
You can contact us for information about the safeguards relevant to your information.
5. How long we keep information and how we protect it
We keep personal information only for as long as it is needed for the purpose for which it was collected, including to meet legal, accounting or reporting requirements and to handle potential claims.
- Enquiries and prospects who do not become customers: we keep personal information for no more than 24 months after our last meaningful contact, unless we need to retain it for a legal requirement or claim.
- Customers: we keep relevant information for the duration of the relationship and afterwards for as long as needed for legal, accounting, reporting or claims purposes.
- Marketing preferences and opt-outs: we keep the minimum information needed to record your choice and ensure we respect it.
- Website and device information: retention depends on the technology and purpose involved and is limited to the period needed for that purpose.
We use appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or alteration. Access is limited to people and service providers who need the information for their work.
6. Cookies and similar technologies
Our websites may use cookies and similar technologies, including pixels and local storage, to operate site features, remember preferences, understand website use and support marketing. Some technologies are necessary for a website to work. We ask for consent before using technologies that require consent under the Privacy and Electronic Communications Regulations 2003 (PECR), as amended.
The cookies and similar technologies used can vary between our websites and may change as those sites are updated. The cookie notice and controls presented on the relevant website explain the technologies in use and let you manage choices where available. You can also block or delete cookies through your browser settings; some site features may then not work as intended.
7. Your data protection rights
Depending on the circumstances, you may have the right to:
- Access your personal information.
- Correct inaccurate or incomplete information.
- Request erasure of your information.
- Request restriction of how we use your information.
- Object to processing based on our legitimate interests and to direct marketing at any time.
- Request data portability for information you provided to us, where the legal conditions apply.
- Withdraw consent where we rely on your consent.
These rights are subject to conditions and exceptions under data protection law. There is normally no charge to exercise them. We will respond within one month. If your request is complex or you make several requests, we may extend the response period by up to two further months and will tell you within the first month. We may ask for information to verify your identity before responding.
To make a request, contact us using the details in section 1.
8. Complaints
If you are concerned about how we have used your personal information, please contact us using the details in section 1. We will review your concern and keep you informed of the outcome.
You may also complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. You can find information and make a complaint at ico.org.uk/make-a-complaint or call the ICO helpline on 0303 123 1113.
9. Changes to this notice
We may update this notice when our practices or legal requirements change. The date at the top shows when it was last updated. We will publish the current version on the relevant website.